branding

Branding for two companies Adgevo and TOP Expertise. Later on more cases will be added. Branding consists of creating an entire new image (for starting companies) or either re-branding, whether that’s for the entire company or just for promotional ends.

adgevo

Adgevo is a nutritional company located in the Netherlands. For this company a logo, brand image, banners for social media and an informative flyer was created. As the company was just starting up, they asked me to help them with their brand image and other aspects to get them ready and running.

logo

Together with the client we had to come up with a logo and one of the key words during our conversation was the fact that a nutrition company is much more than just advising people what to (not) eat. So we had to come up with something that would cover all aspects of the company which includes a healthy lifestyle, doing exercise and eating the right food. After a brainstorm session with the client, it was clear that we would take the direction of an abstract heart.

After several iterations, a final logo was realised. Even though the colour green is used a lot in the nutrition world, it was a better idea to do something else and go for a skin colour in a minimal style. The end result can be seen below. The first one is the official logo, whereas the second logo was created as an inverse. Different situations require different use of the logo.

Adgevo - Final Logo
Adgevo - Final Logo

business cards

The business cards were created in Adobe Illustrator. Likewise this was realised in the same style.

Adgevo - Final Logo
Adgevo - Final Logo

facebook page

Below the Facebook page of Adgevo can be seen including the logo and the Facebook banner.

Adgevo - Final Logo

top expertise

An independent agency specializing in arranging technical damage and carrying out technical inspections. A new brochure was created, keeping two things in mind: simple but appealing.

old version

An old version of a brochure was sent that was more of a concept made in Microsoft Word. Initially one of the employees at their company had to create a brochure, thinking that would be an easy task. Well, luckily I could help them out and create something a bit more ‘professional’. Unfortunately this is still something I see on weekly basis: huge companies who don’t focus on marketing at all, because they think it’s not necessary.

Adgevo - Final Logo
Adgevo - Final Logo

new version

Below the rebranded version can be seen, after lots of iterations which are not added on this page.

Adgevo - Final Logo
Adgevo - Final Logo