hi there, my name is pherkan. image of ferkan with katmer, british longhair cat, on his lap working on a laptop that's me and katmer. i’m a user-centered product manager. i find the bottleneck in AI products, smartglasses, everyday workflows, accessibility tech, apps for tired parents.

  • AI
  • automation
  • accessibility
  • data-informed decisions

shipped & live

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finding the bottleneck

  1. 01 Our MAU was flat for three months, and the roadmap wanted more AI When usage stopped growing at Envision, the easy answer was to ship more AI. The data pointed somewhere less exciting: a core feature people used every day, but couldn't use offline.
data where it exists,
Ferkan working on a laptop with Katmer the cat on his lap
Ferkan wearing smartglasses among flowers
Ferkan demonstrating smartglasses at an event
Ferkan beside a pair of Envision smartglasses
An Envision smartglasses user testing the product while the team observes
A participant testing a phone at a table
A video call showing Envision assistance near a row of bicycles
people always.

selected work

writing

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