hi there, my name is pherkan. 
that's me and katmer. i’m a user-centered product manager. i find the bottleneck in AI products, smartglasses, everyday workflows, accessibility tech, apps for tired parents.
shipped & live
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finding the bottleneck
data where it exists, people always.
selected work
Ally - conversational AI assistant
A behind-the-scenes look at how we launched Ally, the world's first accessibility-first conversational assistant on smartglasses.
Read moreFrom prototypes to personalization
From categories to favorites to customizable menus, each step prioritized simplicity, familiarity, and user feedback.
Read moreAI-Powered Smartglasses for people who are blind or have low vision.
AI-powered smartglasses for people who are blind or have low vision.
Read morewriting
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Our MAU was flat for three months, and the roadmap wanted more AI
When usage stopped growing at Envision, the easy answer was to ship more AI. The data pointed somewhere less exciting: a core feature people used every day, but couldn't use offline.
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Building things I do not fully understand yet
What building Koffiework and moving from Netlify to a Hetzner VPS taught me about product management, infrastructure, prompting, and learning by building before everything fully makes sense.
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This could’ve been a Google Form, but what’s the fun in that?
Instead of sending a boring invite, I vibecoded a small arcade-style game for our Ramadan iftars. Not because it was necessary, but because building fun things is not a burden.
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